Born and raised in New York, Arielle Isedenu founded Soulful Productions in 2023. She is current running social campaigns for content creators, influencers, and non-profit organizations. Arielle attended Dartmouth College and pursued a double major in Music and Film & Media Studies. She is a trained vocalist and singer/songwriter.

In 2022, Arielle was a member of the creative marketing team at Illumination responsible for the Minions Rise of Gru and Super Mario Bros. films. Before starting Soulful Productions, Arielle worked full-time running social media for John Legend, Charlie Puth, Lindsey Stirling, and Hunter Hayes at celebrity talent management company Friends at Work.